Bite Back will not physically bite you. But make no mistake, our brutally badass, pet-inspired apparel will sink its teeth into the boring, fluffy, pastel pet merch industry and rip it to shreds. And it doesn’t stop there. After howling over the remains, we take 15% of our profits and deploy them straight to rescue organizations fighting animal cruelty and helping to care for & rehome animals affected by abuse.

Why? Because for too long, pet brands have been all rainbows, paw prints, and “woofy wuv you” energy. Gross. Where’s the brand for people who love dogs but don’t want to dress like an off-duty dog walker at a suburban farmer’s market? Right here.

That’s why our brand bleeds orange—not just because it looks sick as hell, but because orange is the official color of animal cruelty prevention. Every time you rep Bite Back, you’re wearing a battle flag in the fight to give dogs the second chance they deserve.

Soon, Bite Back will take over closets, kennels, and dog parks, giving dogs and their humans the gear they deserve. And once we’ve built an unstoppable pack, we’ll finally begin training dogs to overthrow their useless owners and reclaim their rightful place as rulers of the world.

But enough of our barking.
Tell us about your dog. We’ll wait.